So the guys at our local butcher shop have stopped carrying much grass fed beef because they say it doesn’t sell. I’m not surprised, since every time I ask to buy some, they tend to put it downâ€”apologizing that it isn’t more marbled. And if they don’t have any grass fed, they say “Well, why don’t you try this cut, it’s pretty lean.” They don’t get it at all.
Butchers: you need to get beyond the visual grading system that judges meat solely on fat marbling. Take some home and eat it. Then stop apologizing for the way it looks, and start telling people how it tastes!