Grass fed beef tastes good.

So the guys at our local butcher shop have stopped carrying much grass fed beef because they say it doesn’t sell. I’m not surprised, since every time I ask to buy some, they tend to put it down—apologizing that it isn’t more marbled. And if they don’t have any grass fed, they say “Well, why don’t you try this cut, it’s pretty lean.” They don’t get it at all.

Low fat is not the point. Trendiness is not the point. See, not only does grass fed beef have better fat than grain-finished beef, grass fed beef just tastes better.

Butchers: you need to get beyond the visual grading system that judges meat solely on fat marbling. Take some home and eat it. Then stop apologizing for the way it looks, and start telling people how it tastes!

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